Imperial Brands is responding to the popularity of fruity flavours among disposable vape users with three new kit varieties and 11 new pod flavours for its rechargeable Blu Bar kit.
The three new kit flavours are Watermelon Ice, Blueberry Ice and Blueberry Sour Razz. Each kit has a rechargeable device and flavoured pod and retails at £5.99.
The new pod flavours are Blueberry Ice, Lemon Lime, Strawberry Ice, Berry Mix, Kiwi Passionfruit, Mint, Apple, Grape, Banana Ice, Blueberry Cherry, and Triple Melon. These retail at £5.99 for a pack of two pods. Each pod gives up to 1,000 puffs.
According to Nielsen research, the top 10 most popular flavours among UK disposable vape users are fruit-based - with Lemon Lime, Pineapple Ice and Strawberry Ice coming in at the top three.
Consumer marketing director UK & Ireland at Imperial Brands, Yawer Rasool, says: “The vape market in the UK is being driven by two key factors - flavour choice and ease of use. As the availability of disposable vapes comes to an end in the UK, our extended Blu Bar range has been designed to be just as easy to use as a disposable vape product, while offering the most popular flavours in a reuseable pod format.
“Given that the overall pod market nearly doubled in the last year, mainly due to growth in the availability of products which offer the same convenience as disposable vapes, it is clear that the new Blu Bar kit and pods are must-stock items for retailers.”
